UNFLD stands for UNFOLDING THE FUTURE: the belief that meaningful progress is built by turning difficult work into systems people can use. The brand should feel precise, calm, practical, and in motion. Use these guidelines when referencing UNFLD, our products, or partner engagements.
Name & legal identity
UNFLD is spelled in five capital letters. It is pronounced “unfold.” Do not write Unfld, Unfold, or UNFOLD in product or press, except when explaining pronunciation. In contracts, formal agreements, and invoices, use the full legal name UNFOLDING THE FUTURE LTDA (CNPJ 62.855.761/0001-82). The trading name and the legal name are not interchangeable on formal legal documents.
Voice & communication
Write with concrete verbs, specific proof, and short sentences. Prefer what the product changes over what the company claims to be. Avoid borrowed futurism, unexplained superlatives, theatrical aggression, and claims the product cannot evidence.
The fold mark
The fold mark is three polygons suggesting a plane unfolding. Use it with the wordmark, or alone when the brand name is already established on the surface. Clear space: the width of one fold wing on all sides. Do not rotate, recolor, distort, or add decorative shadows.
Color system
Primary field: pure black (#000000). Primary type: off-white (#F5F5F5). Muted type: neutral gray (#8A8A8A). No extra brand colors, purple, gold, or gradient blobs in chrome. The only accent is crisp white on black, or black on white.
Typography
Inter Tight for display titles and interface elements. IBM Plex Mono for code, coordinates, timestamps, and technical metadata. Headlines are tight, slightly negatively tracked, never all-caps for long sentences. The wordmark itself is tracked out.
Restrictions
Do not place the mark on busy photographs without proper gradient masking. Do not lock it up with third-party logos without permission. Do not imitate another company’s visual identity, information architecture, or voice. Inspiration must be transformed into a system recognizably ours.
Questions & approvals
For brand asset requests or approval questions: brand@unfld.com.br.